Metrics to Calculate ROI in Digital Marketing
What is ROI?
ROI is nothing but return of
Investment and it is an important factor in digital marketing. In simple term
ROI helpful for calculating how much revenue you got out from your digital
marketing. At present, digital marketing became an essential one to increase
your business revenue level but when it comes to calculating return from it
people feel quite hard. If you are running any E-commerce site which deals with
B2B concerns and other who sale directly their products on online would find
easy to calculate their ROI.
In order to make easy to calculate ROI here are some digital marketing ROI metrics are listed below were some would not directly used to calculate ROI but using these metric you can able to judge whether the business revenue is improved or not.
Apart from above metric when you hold online sites you can make use of AOV, Average Order Value where customer would get average of rate of product sold. All these metrics would help you to calculate ROI in digital marketing.